Trial-to-paid revenue calculator
Free trials per month
New trials started each month
252,000
Current trial-to-paid conversion rate
What percentage of trials pay today
1%50%
Monthly revenue per customer
What a typical customer pays each month
£10£1,000
Improvement in conversion
Your 10% becomes 35%
+1%+100%
+£75,000 MRR
after a year of converting more trials. Before churn.
10% becomes 35%, so 62.5 extra customers each month. That’s 750 extra customers after 12 months, each paying £100 a month.